Facebook & Twitter make the number of send SMS greetings down in many countries
Those companies which provide the mobile network operators in several countries complained that the total number of short messages over the phone during the holiday season last year were down significantly, as a result of various messaging services between users, as well as social networks like Facebook and Twitter, and instant messaging services such as BlackBerry Messenger and iMessage, these services resulted in mobile phone users turned to use messaging services for free instead of sending messages as SMS.
Tero Kuittinen, MGI Research's senior analyst disclosed the SMS sending messages statistics of many countries at the Forbes news website, stating that Finland's customer of the main operator is Sonera has sent approximately 8.5 million text messages during the Christmas Eve of 2011, down from 10.9 million messages during the Christmas Eve of 2010, while the second operator as DNA has the total number of send SMS messages approximately 5.6 million from 5.9 million text messages.
This is a clear signal that sending SMS' during the Christmas and New Year is going to deteriorate among consumers who are turning to send a message through social networking, email and IP-based messaging system. The result is the market ever very popular on SMS like Philippines and Netherlands are likely to be faced the total number of SMS' sent down.
Especially Hong Kong, the total number of SMS on Christmas day down to 14%, while in Australia has been sending SMS down 9% from the year 2010. Even in the US, the number of send SMS continues to grow approximately 10% compared to the first quarter of 2011 but still lower than 16% compared to the fourth quarter of 2010.
Importantly, the trend of sending SMS that decreased is expected to continue to occur in 1-2 years from now, the operators must have a lower revenue indubitably. Preliminary data showed that revenue more than 20% of the operator is usually caused by messaging services, which is the average number of SMS since 1995, or 15 years ago.